Mia was vital to the launch of two of our boutique hotels as well as numerous luxury apartment building projects. From concept to completion of construction and marketing launch, her extensive background, research of competitors and proper positioning of our properties within the target market were essential to our success. At all times she understood the big picture, but also delved into the minute details including; logo design, digital marketing platforms, print advertising, public relations, special events and parties, direct cultivation of prospects – the list goes on. I wholeheartedly recommend Mia and Schipani PR.
Mia hired my team to help produce an exclusive private label CD compiled of ambient music so that she could enhance the guest experience while working to lease up a brand new boutique residential building in Stamford, CT. Mia knows her audience, how to attract the best crowd and provide the quintessential experience to help lure people to a brand. Her creative design, direction and execution is unbeatable. We were proud to work with her on the BLVD project and look forward to working on many more exciting projects with Schipani PR.
I have known Mia and worked with her for five years. She has done a great job of helping us open two Hotel Zero Degrees in Stamford and Norwalk. She has used her remarkable energy, and networking talents to create a buzz for our new hotels. She uses her local knowledge and connections to build awareness which has proven to be a successful formula. Mia is enthusiastic about her work and gets excited by new challenges. She is a quick study, and I think is capable of exercising her talents in multiple industries. I wish her success in her new endeavor.
We were extremely pleased with the public relations and marketing assistance Mia provided for us while opening our first hotel restaurant. She produced many valuable and experiential opportunities for us to connect directly with food editors and the local Norwalk business community to assist us in the launch of our new 120-seat upscale Italian restaurant and bar. Mia created unique and exceptional promotional and cause marketing events that helped highlight our renown Executive Chef, enhance the integrity of our brand and to obtain ongoing press coverage.
Schipani PR was instrumental in the development and launching of the Hotel Zero Degrees brand. She established our corporate identity through strategic planning and innovative marketing tactics that impacted our growth and development as a new brand. Mia executed cause worthy events to create newsworthy stories that were consistently featured in the press. This grew our target audiences exponentially and the awareness was critical in helping drive sustainable revenue. She is a consummate professional with an innate ability to create and broaden any brand successfully.
Mia came highly recommended to me as a professional who could help increase awareness and broaden our reach as we rebranded our historic regional performing arts center. Within six months, she had created impressive marketing events to promote our venue as a unique meeting space and was able to bring hundreds of new people through our doors to experience our space consistently, month over month. She produced clever, newsworthy stories which garnered ongoing press coverage. And most importantly, Mia cultivated significant strategic relationships for the theatre that are critical to our business and development.
I worked with Mia for over 9 months as we managed the marketing strategy for The Calendar Group. With Mia’s strategical thinking and attention to detail we were able to reduce cost and increase leads while also improving the lead quality. I was particularly impressed by Mia’s ability to fully immerse herself with the client’s business and attain such a strong understanding within such a short period of time. I would strongly recommend Mia for both marketing strategy and PR.
Mia Schipani, a 40 Under 40 winner - the competition, which out firm sponsors to recognize young people who are rising stars in business - impressed us immediately with her savvy enthusiasm and creativity. While working with her through the years we were able to observe her integrated approach to branding, marketing and public relations. Whether it was in her former executive positions at Hotel Zero Degrees properties or at the Palace Theatre in Stamford, Mia was dedicated to presenting programs, which would positively affect each venue. For Imaginative approaches and competent execution, Mia is the professional for today’s public relations, digital and media challenges.
A couple of years ago we had the pleasure of working with Mia as part of an effort to raise awareness about the value that our company, Accurate Lock and Hardware, brings to the local community. We were going before the Zoning board in Stamford, CT seeking zoning approval of a variance for a major expansion of our facility that was absolutely paramount to the vitality of our company. We contracted Mia to help create a PR campaign to generate local support for our initiative. Mia quickly identified the winning message focusing on the things that really mattered to the local community: the fact that we were one of the largest remaining manufacturers in the area, that we were a family owned company with direct ties to the old Yale & Towne company where 1 in 4 current Stamford residents had relatives formerly employed, that a good portion of our workforce of over 100, nearly 30%, walked to work and would likely lose their jobs if we re-located, and that we supported many local businesses. Mia wrote powerful press releases and convinced local newspapers to run several articles chronicling the impact that our business has on the local community. She also worked tirelessly contacting important members of the business community, neighbors of Accurate and city officials to tell our story. The response was tremendous from the local community and city representatives. At Mia’s urging, over 70 Accurate Lock employees voluntarily attended the zoning meeting. With the media coverage, the support of the workforce, and the overall momentum generated by Mia’s efforts, we were unanimously approved for the variance.
Mia has the experience and creative ability to successfully develop brands, press worthy news stories and is a proven special events planner. Her multi-pronged approach including public relations, advertising and marketing leads to sustainable revenue and business success.