"WHEN THE WHY IS CLEAR, THE HOW IS EASY"
Public Relations is an art and it is what we do best. Being able to present the bigger picture is often a challenge for most. As a neutral party, we are able to quickly assess your goals and provide creative solutions. If you are looking for guidance in connecting and communicating with employees, customers, other industries, government entities, investors, charities, suppliers or media we can assist.
If your business is looking to inform, influence or persuade certain groups of people, we can service you. Our skills and tools include research, writing and articulating. Let us help craft and communicate your newsworthy story, select the appropriate media outlets, pitch the press and help you change the perceptions of others. The media is a powerful and effective tool that can change the opinion of many in minutes.
"IT'S NOT ABOUT IDEAS, IT'S ABOUT MAKING IDEAS HAPPEN"
We possess over 20+ years’ experience in communications and relationships with the media and will help you create strategic media plans, negotiate media rates, develop meaningful and holistic programs, pitch editors, reporters and journalists at newspapers, radio and television stations.
We can create the blueprint for what your company hopes to accomplish at the local and national level. Let us design business strategies that create positive perceptions of your brand or company. We will work with bloggers and content writers who may be eager to hear what you have to say providing invaluable access to the public audience.
"PUBLIC RELATIONS IS A STRATEGIC COMMUNICATION PROCESS THAT BUILDS MUTUALLY BENEFICIAL RELATIONSHIPS BETWEEN ORGANIZATIONS AND THEIR PUBLICS"
We can create the strategy, the guidelines, the special events, cause marketing tactics and social media marketing campaign that will provide results immediately. Let us identify your competitive advantages in the marketplace and allocate the appropriate strategies to market them. With the fundamental goal of increasing sales and achieving a sustainable competitive advantage, an extraordinary strategic marketing plan has the most significant power to develop your target audience and build brand awareness.
If you want your customers, prospects and audience to remember your brand, it is imperative you find consistent and creative ways to “touch” them. Competition is fierce and the “squeaky wheel gets the oil.” You want people to continuously hear good and positive things about you, what you are doing, what your company is doing and narratives about you that are newsworthy and have topics of interest that inspire people to share with others. We can help you with brand identity strategies, logo development, collateral, website development, advertisements and copy, news releases and e-marketing.
Let us help create a newsworthy event for you. We can develop the topic, the panel of experts, create the script or presentation, write the copy, help you market it and even moderate it for you. Feel free to call us at anytime to discuss what kind of event may be suitable for you and your business.